In sales the acronym AIDA stands for:
* ''A''wareness 
* ''I''nterest
* ''D''esire
* ''A''ction

It is a shorter version of the [[The path to purchase]].
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sales_public
created
Fri, 10 Jun 2011 09:08:55 GMT
creator
dirkjan
modified
Fri, 10 Jun 2011 09:08:55 GMT
modifier
dirkjan
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Term
creator
dirkjan