<<formTiddler [[NewBookTemplate]]>>
Direct link to the (Dutch) free book: [[Free|/static/files/MBI/Module 5/Free.pdf]]

Or a link to Amazon:
<iframe src="http://rcm.amazon.com/e/cm?lt1=_blank&bc1=000000&IS2=1&nou=1&bg1=FFFFFF&fc1=000000&lc1=0000FF&t=httptiddlyweb-20&o=1&p=8&l=as1&m=amazon&f=ifr&asins=B002DYJR4G" style="width:120px;height:240px;" scrolling="no" marginwidth="0" marginheight="0" frameborder="0"></iframe>

Cross subsidizing can be done the following ways:
# Payed products funding free products
# Pay later, subsidize now
# Paying customers subsidize similar customers getting a product or service for free

[[Four different types of free|Summary book 'Free': Different types of free]]
# Direct cross subsidizing
# 3 party markets
# Freemium
# Non-monetary markets

Also interesting reverse business models:
# Dan Ariely’s book Predictably Irrational gives an example of students offered the choice to 'pay' for a poem or be 'payed'. The he asked what they were prepared to pay/ wanted to be payed as a function of the length of the poem.
# Derek Sivers, CD Baby, called these 'reverse business models'
## In China doctors get payed if you get ill and you pay them as long as your healthy
## Clubs in LA have certain bands pay to be allowed to perform
## Fitness centra that are free as long as you show up once per week.
## FreeConferenceCall.com gets payed by telephone companies
## Jicka.com adds waranty to what they sell

[[The psychology of free|Summary book 'free' - The psychology of free]]
[[So cheap it does not matter anymore|Summary book 'free' - So cheap it does not matter anymore]]
[[Information wants to be free|Summary book 'free' - Information wants to be free]]

Examples of the new 'free', Free flight and dvr:
<img src="/static/files/MBI/Module%205/summaryfreeryanair.JPG" width="340" /> 
<img src="/static/files/MBI/Module%205/summaryfreedvr.JPG" width="360" /> 
<img src="/static/files/MBI/Module%205/summaryfreewarehouse.JPG" width="340" /> 
<img src="/static/files/MBI/Module%205/summaryfree_freecars.png" width="360" /> 
</html><data>{"ReadingCompleted":true,"Author":"Chris Anderson","Title":"'Free'"}</data>
Sat, 11 Jun 2011 13:37:55 GMT
Sat, 11 Jun 2011 13:37:55 GMT